BRAND AND WEBSITE DESGIN PORTFOLIO

Dancer & Academic Adam Boonprakob-Naughton

Adam needed a website that clearly communicated who he is as both a dancer and researcher, without over simplifying or fragmenting his work and giving him the ability to build authority in his field.

A stack of business cards with a dark design, displaying the name Adam Boonprakob- Naughton and roles like dancer, artist, researcher, and performer, placed on a metallic surface.

The Challenge

Adam needed a website that clearly communicates who he is as both a dancer and researcher. The website needed to be visually reflective of his personal brand and it also needed to be easy to use and update giving him the power to build authority in his field easily without limitations.

The Solution

Design a clean structured site that echoes Adam’s practice. We also moved his website from Wix to Squarespace for an easier backend experience. Squarespace is very user friendly and easy to update, which was perfect for his plan to build authority with blogs. We also mapped out a custom brand, including a logo suite, colour palette and typography pairings.

The Outcome

Adam has a website that reflects who he is as both an artist and researcher. Most importantly his new space online is not only easy to update but also enjoyable! A lot better than trying to figure it all out himself.

(01) WEBSITE HOMEPAGE
A graphic showcasing a logo design process with annotations. The logo consists of stylized initials 'A' and 'N' with gaps creating movement. Below it is the text 'ADAM BOONPRKOB-NAUGHTON'. Annotations indicate 'Letterforms signal connection', 'Gaps create movement', and 'Type treatment in wordmark connects to logo mark'. The background is a dark, starry sky. 
(02) CUSTOM LOGO BREAKDOWN
A leafless tree with various digital screens hanging from its branches displaying text and graphics, against a blue sky background. 
(03) BRAND VIBE
Tablet displaying a website with a header 'STAY UP TO DATE', a subscription email input, and sections for work, follow, and newsletter. 
(03) WEBSITE PAGES

Visuals that stand for Adam’s brand values of sensation, embodiment, place and connection

A smartphone displaying a man lying face down on the floor with his arms extended outward, in front of a dark background with blue digital-style numbers and symbols. 
(04) DEVICE MOCKUPS
Text reading 'Adam Boonprakob-Naughton' on a dark blue background. 
(05) BRAND — LOGO FAMILY — COLOUR PALETTE

● LET’S BREAK BORING

● LET’S BREAK BORING 

CLIENT TESTIMONIALS

This is why I do what I do!

“I'm super happy with my website and glad that I went with you. The finished result is so professional and unique to my brand and style.”

Smiling man with glasses and beard standing outdoors near a building
Pixelated pink heart with a white exclamation mark on the left side. 
● ADAM BOONPRAKOB-NAUGHTON ● DANCER & ACADEMIC
Person holding a tablet with an album cover on the screen, featuring a person leaning back against a concrete wall.
Horizontal caution tape with yellow and black diagonal stripes.
A blank white square image with light green corner markers and beige grid lines.

It’s time for you to break boring.

If you’re ready to stop showing up the way you think you should, and start showing up the way your brand and audience need you to show up let’s work together!

A red and green pixelated chili pepper.
I'm in!
Close-up of a staircase with beige steps and black edges.
A yellow and brown striped caution tape.