BRAND AND WEBSITE DESGIN FOR PERSONAL TRAINING IN MELBOURNE

Lift to Last

Byrd needed a website that clearly communicated Lift to Last as a fun, sustainable training philosophy, not just workouts, while positioning him as a trusted coach and authority in strength and movement.

A smartphone is placed on top of a book on a brown leather sofa.

The Challenge

Byrd needed a website that clearly explained who Lift to Last is for and what makes it different. The site had to balance credibility with approachability, educate potential clients, and support long term growth through content, without feeling cluttered or overly sales driven.

The Solution

A structured website that reflects Byrd’s coaching style and training philosophy. The site was built to be easy to update, with clear pathways for services. I also built out a Lead Magnet funnel and blog (which are easy to turn on when they’re needed). The structure supports authority building through blogs and resources, while keeping the experience simple for visitors.

The Outcome

Lift to Last now has a website that communicates its fun approach to training. Byrd has a platform that supports content creation, builds trust over time, and gives potential clients confidence before they ever step into a session. The logo and overall brand design rejects traditional cliches in fitness, helping clients connect to the core values of the business.

Webpage homepage for Lift to Last gym in Melbourne featuring a man doing rope exercises in a gym, with the headline 'Start where you are and move better for life.' 
(01) WEBSITE HOMEPAGE
An infographic with the text 'LIFT TO LAST' in bold, stylized letters with explanatory notes about design elements, including arrow symbolism and logo balance. 
(02) CUSTOM LOGO BREAKDOWN
Beige baseball cap with the text 'Lift to Last' on the front, placed on a blue surface with green leaves in the background. 
(03) MERCH MOCKUP
A coconut palm tree with green coconuts growing near the top, surrounded by dense green foliage. 
(04) BRAND VIBE
Tablet screen displaying options for face-to-face and online training sessions with descriptions and buttons to find out more. 
(05) DEVICE MOCKUPS

Visuals that reflect Lift to Last’s values of longevity, strength, consistency and fun.

Mobile phone displaying the Lift to Last training app with a logo, a photo of runners in a park, and promotional text about personal training in Melbourne. 
(06) PHONE MOCKUPS
Logo concepts for 'Lift to Last,' including primary logo, full logo with tagline 'Training Melbourne,' logo mark, favicon, and two wordmarks. 
(05) BRAND — LOGO FAMILY — COLOUR PALETTE

● LET’S BREAK BORING

● LET’S BREAK BORING 

CLIENT TESTIMONIALS

This is why I do what I do!

“I'm super happy with my website and glad that I went with you. The finished result is so professional and unique to my brand and style.”

A smiling man with glasses and a beard standing outdoors on a city street.
Pixelated pink heart with white highlights on a black background. 
● ADAM BOONPRAKOB-NAUGHTON ● DANCER & ACADEMIC
Person holding a black tablet with the screen displaying a woman in black clothing performing a dance move against a concrete wall background.
A safety caution stripe tape with yellow and gray diagonal stripes.
An empty rectangular camera framing guide with nine green corner markers and white lines indicating the frame's edges.

It’s time for you to break boring.

If you’re ready to stop showing up the way you think you should, and start showing up the way your brand and audience need you to show up let’s work together!

Close-up of a lightning bolt symbol in red and black colors.
I'm in!
Black and white pixel art of a staircase with a small figure at the bottom.
Close-up of yellow and black caution tape with diagonal stripes.